Branding is a person’s perceived representation of a brand, business, or product / service. It is a feeling or even a judgment that a person has on a brand and which is based on tangible or intangible elements. This is what says about a brand and not necessarily what the brand would like to convey. Essentially psychologically focused, it is important for a business to ensure that there is no gap between the brand identity conveyed by the business and the brand image perceived by the target audience.
What is branding
How to build a strong and positive brand image?
All companies seek, of course, to reproduce the strategies of specialists in the sector (Google, Apple, Nike, Nestlé) who have positive brand images and a very high notoriety throughout the world, because a person does not only buy a product but it also buys a brand. On the Internet, we speak of e-reputation . It is therefore a determining factor in the consumer’s purchasing decision.
Your business must therefore choose a message to convey and stick to it so that it is well perceived and interpreted by the public. It is therefore essential to ask the right questions to develop a winning strategy. What image of your business do you want to convey? What message do you want to convey to customers?
It is essential to listen to the public to ensure that the brand image reflects its identity and that it is consistent with the clientele it targets, and the values of the company. With social networks, it is easy for Internet users to tarnish the image of a brand whether they are customers or not; it is therefore necessary to be on constant watch and communicate effectively to help prospects and customers. The brand image can be reinforced, improved by brand communication tools such as advertising, promotional tools, design, packaging, distribution channels etc.
Check out the infographic below for more tips on how to brand your company effectively!
Infographic provided by Ansafone Contact Centers, an outbound call center services company
How to improve your brand image?
Leverage the genius of your business
Starting with the implementation of an effective business strategy, ignite the spark of creativity that unleashes the collective genius of the brand or company. Innovate to orient the whole towards avant-garde concepts or ideas.
Show your audience what you can do for them
Be aware that your target audience expects a product or service from you that can make their life easier. It is essential to know your target well. By understanding what she wants and what she expects from you, you will be able to meet her expectations perfectly.
By offering a quality product and making your brand recognizable, you position yourself in the competitive market. At the same time, you improve the reputation of your own brand. Customer experience (or UX) must be placed at the heart of your marketing strategy.
Your product must be what will turn your potential customers into heroes. This will make it possible to retain your current customers while promoting a real acquisition of traffic and therefore new prospects.
In addition, if you send the right message to your target, they can become your spokesperson with those around them.