Know All About SEO & Content Optimisation

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Making money online for your business without an audience and SEO is next to impossible. Properly doing so would help you attract millions of people to your website. You could write sponsored content, sell ads or work with content partners. You could also open an online shop or make use of affiliate links to send the readers to someone’s shop as well. You could create a subscription model where the readers would pay to view the content.

However, all the strategies might seem to be useless if there is no consistent flow of people coming to the website. This is why the first step in making money from blogs or websites is to build an audience in DigitalWhiteLabels.

SEO

Anytime you go and search for something, the search engine algorithm works and picks stories and posts that would answer the query. SEO is all about understanding such algorithms. Thus, when someone looks up something that applies to the website or blog, they won’t have to dig through several pages of results to find yours.

How Ranks Matter in Search Engines

It matters a lot! You might think that making use of social media would be the best way to get the blog or website seen by the audience. Facebook, Twitter, Instagram and other platforms might be powerful tools that help in building a following. However, there are two parts in being ranked highly in search engine results:

  • Search engines could be the highest-trafficked website in the world. Even getting a minute of traffic from search engines would be significant for the website.
  • Optimised content stays in the top spot until it is relevant. A social media post would show up in the feed for a few hours. However, the top-ranked post could last for months or years.

Hence, we know what SEO is and why it is important. But how to optimise the content and make the content appear on the first page of the search engine results? Let’s find out.

  1. Before writing the post, optimise the website:- Search engines care about more than words on the page. They consider account factors including consistency, quality, authority and site speed. Various other factors go into website SEO.

There are various reasons why you would need the website to run as fast as possible. Web users are very impatient and might leave the website, maybe forever as it might take two minutes to load. If you improve the site speed, conversions would increase along with views and downloads. You could make use of two strategies to improve website speed.

The first thing is to optimise the images. The easiest way to improve the page load is to optimise the images for websites. You could make the image files smaller without sacrificing quality. When there is an image, there is no need to upload a 5,000 pox by a 5,000-pixel image in a box. The image would be 100 times bigger than it needs to be and this might make a difference in the loading speed of the website. Image density should also be considered. Most screens only show 72 pixels per inch. Hence the image could be converted into that of a smaller size without shattering the quality rather than keeping it huge which would take time to load.

The second thing to be optimised is for mobile. As most users make use of smartphones, the websites should be mobile-friendly. Even then many commercial websites perform poorly on mobile. You could improve mobile performance by creating accelerated mobile pages when you’d design the website. You could also use web-hosting sites to see how it performs on mobile. Various service platforms offer quick loading on mobile devices.

  1. While writing a post, think of a keyword or a search term:- the search engine won’t magically rank the website in the top 10 as you write a post. The search engines would need predictions on what people would search to find your story. If you are writing an article for the web, you should be very clear. The titles you provide should be straight forward and they should mirror the way a user would search for information. That is important.
  2. After writing the post, share it:- You should also share it and get others to share it. If people share the article, they think other people should see it. That is the whole point of using search engines – pointing people to posts, information and websites they should see.

Similarly, you must be more likely to buy a product or opt for service after someone recommends it. Search engines might commit to the page after others share the same. Make use of social media to start a conversation so that others would recommend the post. To do so, you could use one of the two strategies:

  • Rely on your social network
  • Rely on a partner’s social network

You could easily create partners who would be willing to share your content. You could interview someone with a big social following. You could swap stories with other websites or blogs in the industry where you share their stories and they share yours. You could create Facebook groups with like-minded people who wish to read and share your work.

However, it is important to grow your social following. You need not rely on anyone else’s participation that way. You can start with the conversation that gets you recognised on search engines.

SEO and content creation should always go together and See more. High-quality content with relevant keywords, topics written interestingly would be appealing. If such content is created, the link building process would turn out to be easier. If such content is produced constantly, the brand would turn into an authoritative one in no time!

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